Website Content – How to Improve Your SEO

Currently, having a website that ranks on Google is the best way to get quality sales leads. To do this, you’ll want relevant content on your website that is informative and full of relevant keywords. For this to be effective, however, you’ll need an online content strategy, so your website is optimized and rises to the top of Page One on Google.

Web Content Writing

SEO scrabbleYour digital content is one of the best ways to get a high ranking on Google, but how do you write engaging content? Quality content is informative and answers all the questions that the user is asking. Remember, when writing web content, it’s important to not only write for Google, but for the person who will be reading the page, your potential customer. You may have gotten the customer to the page, but they may not continue to work with you because of confusing or lackluster content. One example of lackluster content is keyword stuffing. You may think that this will improve your SEO, but Google will penalize you for it and it will lower user experience. Therefore, remember to balance adding in keywords as well as increasing the user’s experience when you’re developing content. Both are crucial to having effective SEO and getting the desired sales leads.

Update Website Content Often

SEO scrabble

Updating your content often will show Google that you’re an active site, since Google will lower the ranking of websites that seem abandoned. Additionally, updating and adding content on a consistent basis will ensure your rank stays where it is, and can even improves it. SEO is one of those things that needs to be maintained to have the best results. Creating a blog with posts about industry happenings is a great way to keep adding content and your website updated. Additionally, having a blog that answers your targeted audience questions as well as provides many different content types is a great way to improve user experience as well as SEO.

Title Tags, Meta Descriptions, and Alt Tags

These are a few other places that content is important other than the web page itself. These are much shorter, but inserting keywords and having quality, concise content can improve your SEO ranking.

  • Title Tags–Title Tags can be found at the top of the browser window and as the headline within search engine results page (SERPS). These are usually concise and describe what the page’s content will be. Inserting important keywords in Title Tags will help improve SEO efforts.
  • Meta Descriptions–This is another great place to insert keywords. The length of these descriptions change, but having around 160 characters is a good starting point. The function of a meta description is summarizing a page’s content. These is an important part of getting users to click on your page through the SERP.
  • Alt Tags–These are used to describe media such as videos and images. These allow search engines to locate your page, which is important if you want your page to show up on a SERP.

Other Methods that Improve SEO Ranking

Some other methods that improve SEO Ranking other than content marketing are listed here:

  • Contact Us Page–Pages with contact information and locations are deemed more trustworthy, which can increase ranking on Google. This also increases user experience of your website.
  • Broken Links–Nobody wants to click on a link and then get an error. Having broken links on your website will make it seem that your website is not being kept up to date to Google and decreases the user’s experience.
  • Page Load Speed Google takes page-loading speed into account in their website ranking algorithm. Additionally, users are more likely to leave a site if the pages are taking too long to load. Shortening the page loading time will not only help with SEO efforts but keep potential customers on your site. There are many techniques to increase page load speed, some of which include a clean code, optimizing image sizes and minimizing redirects.

Being an effective marketing strategist is having strong digital content and a developed web page. This will look different in different companies and industries, but no matter what your company does, these SEO tips and tricks will put you on your way to increasing website traffic and getting sales leads. Good luck on developing your search engine optimization strategy!

How to Hire a Freelance Content Writer | Freelance SEO & Website Development

Need help with content on your website? Want to make certain that the content that is added has been optimized for search engine authority and indexing? Want to have confidence that the page will be found by Google based on its title tags, meta description and alt tags? All of these elements are critical to having your site gain authority with Google, and hopefully catapult it to Page One of Google’s Search Engine Results Page (SERP).

For many businesses, such high-level writing and coding has not been attainable because they lack the budget to hire an SEO company to do this work since most SEO companies require a contract to perform these services. Many of them a long-term contract for at least 12 months.

Now, there are freelance writers available at Upwork.com, UnbundledSEO.com and FreeLancer.com. It has never been easier to get quality freelance writing on short notice for pages or other services. The best part – you can get freelance content writing and website development for your site on a per page or per project basis. Now any type of SEO service is within the reach of any business, whether you own a small business, large business or qualify as an enterprise. Freelance writers. Freelance designers. Freelance website developers are all available on a per page or per project basis at UnbunldedSEO.com, Upwork.com and Freelancer.com.

Upfront pricing is another convenience that comes from relying on freelance writers. It is easy to gauge what your cost will be as the price list for the most common SEO services that freelancers are requested to do are listed on the UnbundledSEO.com website. Conversely, you may post your project and what you are willing to pay on Upwork.com and Freelancer.com, and they will provide you with a quote for their services.

Freelance Writer SEO Services

What SEO services can a freelance writer provide? Here is a short list:

FREELANCER TO WRITE NEW SEO PAGE FOR WEBSITE:

Your website just cannot have opens gaps of space or minimal information. Freelance SEO writers can generate relevant and engaging content that gets your site to rank on Google. This is very common and can be ordered by page count, as well as just an update of a current page that is being rewritten to make sure that it has been optimized to its fullest for search engines. Be sure to ask the freelancer what research they will be using to guarantee that the page has been optimized based on competitive keyword research, and the page count of your nearest competitors. Content writers are entirely ineffective when they are unaware of specific expectations set before them.

Unlike other freelance writing websites, the search engine optimized pages at UnbundledSEO.com will feature this guarantee. Ask the individual responding to your ad at Upwork.com and Freelancer.com if they have access to such keyword and word-count research. Understanding these crucial elements is imperative to your website’s functioning among search engines. It is vitally important to gain authority with Google, for example.

FREELANCE IT WEBSITE PAGES

It is not enough to just write a magnificent and well-optimized page. The SEO content must be tagged for the search engines to find it and read it properly. This is where an IT freelancer specializing in SEO comes in. They are able to read the new content and enter the best researched tags onto the page of the site using their knowledge of source code that is buried in the “back end” of the website. Not only will your website development be bolstered, but the quality of the SEO content will be maximized.

Examples of these tags are title tags, meta tags, and alt tags. In addition, some pages should be optimized for Google’s new accelerated mobile pages technology, or AMP. IT freelance website developers are able to perform these tasks for you on a per page or per project basis. But, don’t just go hiring any freelancer. It would be wise to ask them to provide some pages that they have performed SEO on in the past. Doing so allows you to review their freelance writing capabilities and see how the pages are ranking on a Google SERP.

FREELANCER TO HELP WITH SSL CERTIFICATES

Now, all websites must have an SSL to avoid being shown as “not secure” on Google’s Chrome browser. You can hire an IT SEO professional to help you with this license which will validate your website’s ownership details and provide it some credibility. Since the Chrome browser now has 58% of the worldwide market, this is a must for any website, and, here again, the SSL, or secured socket layer, can be acquired for your website by an IT SEO professional at Freelancer.com, Upwork.com or UnbundledSEO.com

We hope that a review of these SEO services that can be performed by a freelancer, and save you money on website development, has been helpful. As more and more advertising agencies and more and more foreign web developers flood the U.S. market with claims of expertise, it is wise to investigate whom you are hiring as a freelancer, and if their work is up to the standards necessary to gain authority with Google, the #1 search engine in the United States and the world. Then they may be able to provide you wait beneficial freelance content writing.

Business SEO

What is Business SEO?

Have you ever heard of the term SEO or “search engine optimization”? This is the process of getting traffic on your website from the organic or natural search results on search engines like Google. If you have a web site, SEO services can help your business increase and meet the business objectives. Search engine optimization is crucial because, users trust search engines and being on the first page of a search engine such as Google for the keywords the user is searching increases the likelihood of your business being selected by the user. Being on the first page of Google for one keyword may not increase trust in your website, but if the user searches multiple different keywords and you pop up on the first page every time the chances of the user thinking of you as a creditable website are much higher.

Google on your smartphone search

SEO Services

Are you a small business owner looking to get started with SEO? Countless companies that offer SEO services have SEO packages. Which means you choose from their most basic SEO packages to their premium SEO packages depending on the services you need for your business. Along with these SEO packages comes a contract and a monthly fee, which is why most small businesses remain reluctant to invest in SEO services. If you are a small business, you may want to look further into “unbundled SEO”. Unbundled SEO is affordable SEO. Unbundled means you pay only for what you want done. No package to choose from, no contract, and no monthly fees. You pay for what SEO services your small business can afford. Websites such as UnbundledSEO.com, offer by the page SEO services the most affordable SEO out there. So even the small businesses can get exceptional SEO results. Some other companies that offer SEO by the page include: ignitevisability.com, undundledseo.com, buildtraffic.com, tophatrank.com. Most companies want a commitment. If you only need one-page optimized no worries, it can be done. If you just need a form added to a page, no problem. If you are having trouble with a broken link, it can be fixed. You can find numerous SEO Services perfect for your business which include:

  • SSL Certification for Chrome
  • Write and SEO New Web Page
  • Write and SEO Blog
  • Research & Update Title Tag
  • Research & Update Meta Description
  • Schema Mark-up
  • AMP
  • Create Google My Business Page
  • Create Social page

Make sure you check out more affordable SEO rates.

Is SEO Important for My Business?

If you are thinking of investing in SEO services but are unsure if your small business needs SEO work. This research might guide you in the right direction, research shows 91% of searchers on Google do not search beyond page one which is why it’s of great importance to have some sort of SEO work done for your website. Traffic to your site requires being found on Google. Traffic and revenues go hand in hand. SEO services equal more traffic to your website. Although by itself, traffic is not going to make you any money. Think of it this way, if you were going to have a lemonade stand would you want to have one at a busy intersection or on a dead-end street? It’s true that the busy intersection isn’t going to sell lemonade by itself but the probability of customers buying lemonade will be much higher at a busy intersection as opposed to a dead-end street. SEO services are very helpful in aiding smaller businesses in getting noticed. So, the next time you ask yourself if you really need SEO services for your small business, the answer is yes, contact a website offering no contract, SEO services

Affordable SEO Services for Small Businesses

No Contract SEO Services

A laptop, keyboard and table for a small business

Marketing can be confusing, and for most businesses, the cost of hiring a marketing firm is a real barrier of entry. In 2012, the U.S. Census Bureau stated that 89.6 percent of businesses in the United States employ less than 20 people. This means that most businesses are not able to afford marketing services as an ongoing monthly expenditure. Since most businesses in America are small, it only makes sense to offer those businesses a way to actually be seen through Google searches without paying for advertisements every month, and without hiring an expensive marketing firm that promises the sky. A savvy and profitable solution to this problem is through unbundled SEO.

SEO Simplified

The goal of SEO is to have your website rank increase in SERPs or search engine results. The truth is that the first page of a Google search is where nearly all searches end. This key fact is why it is so important for your business to have a high rank for the target keywords for your industry. Let’s say you are a plumber, and you want to have a blog written a few times a year so you can share it on social media. You are busy making money, so instead of doing it yourself or signing a lengthy contract with a marketing firm, unbundled SEO services are a perfect solution for you.

Affordable SEO Services for Small Businesses

With an unbundled SEO service, your business can increase traffic to your site organically while only paying for the marketing services you absolutely need. Pay as you go SEO is a perfect solution for businesses that already have a website but just need a page or two added to it. Maybe you have your website already, but you need a handful of pages updated because they have dated information on them. The beauty of a no contract SEO service is you only pay for what you need and nothing you don’t.

Get SEO Services Cheap

Searching on the Internet

Cheap SEO Services

If you need just a page updated or tweaked for SEO purposes, it is now possible to just get SEO by the page. Will this be the best way to get your site ranked high on Google? No. Is it better than doing nothing? Yes.

Optimizing a website, or Search Engine Optimization (SEO) as the jargon goes, is the “art” or “science” of performing a wide variety of actions to make your site just simply appear on Google or even start its journey toward Page One of Google where the sales all occur. I refer to it as an art or science because there is no black and white checklist, but rather a compendium of actions you can take in writing the site, designing the site, building the site and promoting the site.

Google, by design, does not disclose all of the thousands of criteria their computers take into account when deciding what sites are prioritized for each search, but independent research does indicate that having your site appear on Page One of Google wins you business. Since 91% of searchers to not search beyond Page One, having your site appear there is the whole ballgame.

Finding Cheap SEO Packages

SEO services are not low priced because the knowledge and talent to write and code them is scarce and therefore well paid. Since most SEO is sold on an annual basis and begins generally around $2000/month, some businesses are priced out of the service.

But now you will see that some companies are willing to provide their services for SEO on a per page, or a per project basis. This allows you to get what you need and hopefully get you closer to Page One of Google… and more sales. Besides the opportunity of getting your SEO unbundled or piecemeal from OttawayDigital.com, you can also check out the following SEO agencies and the services they offer:

Some are totally unbundled. Some are month to month so you can get what you need in a month and then cancel if you like.

The important thing to remember is that your website IS your business. Getting it optimized, either by contract on an annual basis or through an unbundled SEO service, is of the utmost importance to the future of your business. Sales first require traffic to your site. Traffic to your site requires being found on Google. If your site is invisible on Google, don’t look to your website as an additional channel of revenue. It won’t be there.

Author: Bob Ottaway