7 Holiday SEO Updates Freelancers Can Make Today

holiday image with titleNow is that time of year when people take to the internet and search for the perfect holiday gifts for friends, family and loved ones. With the holiday season in full swing, your website’s visibility can make or break your business’ holiday season. You don’t want to miss on the vast amount of holiday traffic your website deserves.

Our holiday SEO tips will help your website’s SEO during the online shopping season. Our easy and effective SEO tips will drive traffic to your website and increase your visibility. Even if you don’t run an eCommerce website you can still use these tips to create a successful holiday SEO strategy. If you don’t have time to make a holiday strategy yourself, you can have a freelancer do it for you. Contact Upwork.com, UnbundledSEO.com or freelancer.com for holiday SEO help.

1. Implement Your Holiday SEO Strategy ASAP

In this day of age, you need to create a holiday SEO strategy as soon as possible…but it’s never too late!

Each year we see customers starting their holiday shopping earlier and earlier. A statistic from 2015 showed that 48% of holiday shoppers began their holiday shopping on or before Cyber Monday.

Shopping holidays like Black Friday and Cyber Monday have changed the timeline for when it is appropriate to implement your holiday SEO strategy. Each year there are record-breaking numbers in online sales. From the trends we have seen more people are starting their shopping earlier and earlier.

So, what does this mean?

Basically, you need to have a SEO strategy ready for implementation no later then November. The earlier you implement you strategy, the more time Googlebots and search engines have to scan your website’s content.

Publishing your holiday content 45 days before the start of the holiday season will increase your holiday traffic by 90%.

2. Optimize Mobile Pages and Website Load Time

Customer use of mobile phones increase during the holiday season each year. Whether a customer is buying directly off your mobile site or is researching product details in store, your mobile pages need to be ready for mobile shoppers.

Along with mobile pages, your website’s load time plays a factor in whether or not you get the holiday traffic. Impatient customer’s will abandon your site because of slow load speed, resulting in a lower conversion rate for your website.

To be prepared, examine and optimize your website’s mobile pages and load speed before the holiday season begins. A quick and effective fix for this is optimizing any images you have throughout your site. Crop and compress any large images that populate your website. Use AMP if possible, for mobile optimization.

3. Research Holiday Keywords

Holiday keywords will increase your visibility in search results.

You already know the importance of seasonal keywords and the role they play on your website’s SEO throughout the year. It shouldn’t be a surprise that holiday keywords will have a positive effect on your website’s holiday SEO campaign.

Research holiday keyword phrases your targeted customers are using when searching for gifts. There are plenty of keyword tools that will allow you to identify the search volume for specific keywords in a target market. Google Trends is free tool that you can use year-round to help with your seasonal SEO strategies.

Get insight in trending topics and must have gifts for the holiday season. Businesses use holiday and Christmas keywords to get their website in front of the right customers. It is an effective tactic for ranking high on search engines and getting your website in front of the right users.

4. Create Holiday Landing Pages for Your Website

Create holiday specific landing pages for your website.

Creating landing pages that are optimized for specific holiday search queries will increase the chances of having traffic driven to your website.

This is often implemented by big businesses, who have category landing pages for just about any holiday season. Successful landing pages focus primarily on one holiday. For example, your Black Friday SEO landing page should be optimized only for that holiday. Don’t clutter category landing pages with un-related keywords or phrases.

However, there is no limit to the amount of landing pages you can create for the holiday season. Publishing holiday pages even before the season still can help your website’s SEO down the line. Specific holiday pages can encourage potential customers to sign up for your mailing list. You can then use these sign ups to re-target your customers through other eCommerce channels.

Optimized holiday landing pages with related search queries will increase your chances of having organic traffic driven to your site during the holiday season.

5. Update Old Posts and Web Content

The holiday season is the perfect time to update old posts and web content throughout your website. The season presents the opportunity to get older content in front of new customers.

Identify where you fell short on a previous page or post. Updating your keywords, meta descriptions, title tags, word count and images can be the solution for increasing your old works visibility. Tools such as the Google Search Console will help you find out what search queries are most valuable for you to use.

Updating small aspects of old pages can drastically increase the performance of that specific page.

6. Use Social Media’s Full Potential

Most of us are familiar with the power of social media and the role it plays in your website’s SEO.

During the holiday season you want your products, services and website in front of as many people as possible. The more valuable content you create and post on social media, the greater the chance you have facilitating shares and mailing list sign ups.

Having people reshare your posts will eventually get your product in front of potential buyers.

When creating content for social media, make sure your posts are valuable and informative. Some of the best content you can post are holiday gift guides. Gift guides encourage social shares because people use them to convey holiday gift ideas to family and friends.

7. Create Shareable Holiday Gift Guides

Gift guides are some of the best content to create and post during your holiday SEO campaign.

red Christmas presentA gift guide consists of a collection of related products that share a relationship with one another. For example, a “Sports” gift guide would consist of products such as footballs, baseballs, basketball nets, etc.

Gift guides are great for social shares and can be created with just about any product. Gift guides can also be recycled and implemented for future use. An effective and optimized gift guide can be used for each holiday season.

There is a huge spike in gift guide searches during the holiday season. They are crucial for driving traffic and increasing sales. Do your research and find trending products. Create an informative and optimized gift guide for your products before the holiday season begins.

The pros at Upwork, freelancer or UnbundledSEO can get this all done for you before the holiday season starts.

7 Affordable SEO Hacks For Small Businesses

3D home office

In today’s day in age we live in a highly competitive world. Having your business’ website on page one for search results is what separates you from all your competitors. Google and other search engines reward companies that have optimized web content on their site as well as your overall audience. As more people turn to search engines for finding products and services, you need to have your website present on the first page. Bigger companies allocate a large amount of their marketing budget to SEO services in order to be number one in search results. That is why getting to page one is a challenge for small businesses or startup companies. Typically, small businesses don’t have the funds for professional SEO services.

It is frustrating when your competitors have a professional SEO agency available for creating optimized content. You might think to yourself, “how can you even compete when you can’t even afford monthly SEO services?” Well there, there are plenty of affordable SEO services for small business. As SEO professionals we have found affordable SEO hacks that can help get you to page one without breaking your budget. Our seven hacks will help your small business create an affordable SEO plan that can get you to page one!

1. Use Free SEO Tools

Not surprisingly, the company that you want to rank first on also has the best SEO tools. Google offers free SEO tools that can give you results and recommendations on how to improve your website’s SEO. Google’s Keyword Planner helps you find and research keywords for your website. On the technical side, Google’s Search Console will uncover and fix technical and on-page issues with your site. Google Analytics also has tools to analyze the amount of people visiting your site as well as where they are landing and how long they are staying. To repeat: all of them are free!

One of our favorite free SEO tools to use, if you wish to shy away from Google, is a browser add-on called Keywords Everywhere. It is a free SEO tool that can be used to help write optimized content for your website. Keywords Everywhere takes the topic you are searching, or writing about, and retrieves a list of other keywords that are related to your topic. Use this tool to find out what people are search for and implement those high-volume keywords into your writing.

2. Utilize Your Social Media

polaroid social media iconsAnother cheap SEO hack is focusing more on your social media presence. Google takes into account content and links as primary factors for ranking websites. Social media plays a role in promoting your website. As long as you produce and share quality content, your audience will increase as well as will the duration people stay on your website. These factors send a signal to search engines that your website has quality content worth ranking.

Social media also encourages brand awareness. There has proven to be a correlation between strong brands and search performance. Social media increases your brand awareness because it offers direct access to your target audience. As tedious as it might be for staying on top of social media, it is one of the more affordable ways to boost your audience resulting in an increase for SEO. Hiring a worker strictly for social media can be a solution, but simply doing your own research and posting at the appropriate times should be part of you affordable SEO plan.

3. Focus On Your Website Content

How you write your website’s content is one of the cheapest and most effective things you can do to improve your website’s SEO. Google and other search engines reward websites that have interesting and informative content. One of the easiest things you can do for your website’s page rank is to have proper titles and headings.

If writing isn’t your strong suite or your small business doesn’t have an experienced writer on the team, there are cheap SEO agencies that offer a low-cost SEO service for writing webpages. These SEO agencies typically charge per page and offer a variety of cheap SEO services that can accommodate to your business needs without killing your budget. Check out Upwork.com, UnbundledSEO.com and Freelancer.com

4. Start A Blog Using Keyword Phrases

wordpress blog postWriting blogs by using long-tail keyword phrases is another affordable and simple solution for increasing your website’s SEO. If you’re not familiar with the term, a long-tail keyword is a keyword phrase that contains at least three words. Long-tail keywords are actually how people search the internet. For example, one might google “cheap SEO agency near me.” That string of words is actually a long-tail keyword phrase and is what can separate you from the competition in your market.

When you write blogs using these keyword phrases you are helping your website’s SEO by utilizing high volume phrases that people search for. Not to mention you are also creating quality content that can increase your overall audience. Creating a helpful or informative blog, using long-tail keyword phrases is an affordable SEO hack that any small business can implement.

5. Write Blogs For Other People

It might sound strange, but guest writing a blog for another person or company can help increase your own website’s SEO. The more you give yourself and your small business a presence, the more brand awareness and trust you build within your target market. People will begin to take notice of your own company and website.

Guest writing a blog also creates the opportunity for other companies in your industry to become aware of the content you are creating. The better your content and more exposure you have, the more likely similar companies will begin backlinking to your website. As stated before Google and other search engines love links and quality content.

6. Create Informative Infographics

infographic of graphsIt is a SEO secret that infographics have been proven to increase site traffic and your website’s overall SEO. This is because visual information is processed much faster then written data. Infographics gives you the ability to cram as much information as possible into a single image as opposed to writing a lengthy blog. Infographics encourage backlinks and increase site traffic. Not to mention the load time for an infographic is significantly shorter than a written blog.

Now we know not every business has a skilled graphic designer. That shouldn’t stop you from implementing this SEO hack. There are tools and tutorials available that can teach you how to create effective infographics in a short amount of time. Of course, if you don’t have the time to learn, you can always resort to hiring a freelance graphic designer at Freelancer.com, UnbundledSEO.com or Upwork.com. Graphic designers typically charge by hour or by project, but they are an easy solution for creating a visually striking and informative infographic for your website.

7. Search For An Affordable SEO Company

Now, as a small business or startup company, you might not have the time to focus on writing or creating optimized content. As important as SEO is, sometimes businesses can’t allocate the time needed to really create an effective SEO plan. That is okay, because your small business can hire an affordable SEO company.

Yes, this will cost you money, but not as much as you may believe. This can be a viable option for if you are looking to optimize, write or create just certain pages for your website. Some SEO agencies charge clients per page and along with the type of work. Clearly, a full written blog is going to cost more however, than simply optimizing a page, but it is worth knowing the price it will be to help your website’s SEO. Outsourcing to a SEO agency and increasing your SEO one page at a time, is a reliable SEO hack that can save you money.

LOW COST SEO SERVICES FOR SMALL BUSINESS

Learn how you can grow your small business with SEO! You don’t need monthly retainer or tons of cash on-hand to help you website gain visibility.

As a business owner:

  • You know the answer to your sales needs is being found on Google.
  • You know that optimizing your website is something that you have to do to be more successful.
  • You know that your competition is doing it and that is why they are winning more business than you are.

So, what is holding you back? Money! Of course. You don’t have the budget to do all that you want to do and do it now.

online marketing phone plants

That’s why you should consider hiring freelancers to work on your site on a page-by-page basis, paying only as you have the money to fund the work for each page. You have them write a page that you need this month, and then write another page next month.

Maybe you need a short video produced and posted to your site, or maybe you need a form built and added to your site? Chances are that you have new pictures or images that you would like added to your website…but only as you can afford it.

All of this work can be done now and done affordably by hiring freelancers from website companies like Upwork.com, UnbundledSEO.com and/or Freelancer.com. All these sites will provide you pricing in advance and allow you to pay by credit card. You only pay what you order each time, and you will be quoted a fixed price before the work is done. There will be no surprises.

Each site works a little differently, so read the instructions carefully. But this is just what the doctor ordered for those businesses that want to make their site function better and bring them more sales today, but just don’t have the budget to hire a firm on a large fee, month-to-month basis. There is no need to kick the can down the road any longer.

seedling in hands

Get all of the work you need done on your timetable and on your budget. Use a reputable company like the ones listed above that will generally guarantee their work so you are fully protected if you need fixes or revisions.

There is no need to suffer lost sales any longer from your website just because your cash flow does not permit upgrades and updates to your website. Do it now. Do it as you can afford it. Hire it done on a project basis using companies or freelancers that are willing to work on a per-project basis.

Take advantage of the internet world. Take advantage of freelance SEO today to build your website for a bigger and better tomorrow for your website. Get it done per-project by an SEO agency or freelancer. It will pay for itself in no time!

Cheap SEO Services

Your How Much Does SEO Cost?

A full understanding of how SEO works and what your options are is vital, make sure to read below in order to get fuller explanation on the cost of SEO. However according to sites like moz.com, searchenginewatch.com, webpagefx.com and of course here at undbundledseo.com, there is a general consensus on the price range for SEO:

SEO By the Page: $100 – $500
Freelance (Project-Based) SEO: $1,000 – $5,000
Retainer SEO Services: $750 – $5,000
Hourly Consulting Rate: $75 – $300

Cheap SEO Services

Mac laptop sitting on table with google openIn an ever-changing world, the internet becomes more and more important to marketers each day. An increasing number of consumers are shopping/finding businesses online, so it’s vital that your business shows up in the search results on Google when they are searching for products and/or services in your industry. With more businesses taking advantage of the internet, however, the competition has become fierce. That’s where SEO comes into play. SEO, or Search Engine Optimization, is the process of “optimizing” your website so it shows up on the first page of Google when consumers search relevant keywords. For example, if you have a moving and storage business in Phoenix, Arizona, then you’ll want to be one of the first businesses on the page when someone searches “moving company in Phoenix.” Being on the first page on Google can get any business in any industry more quality sales leads.

Affordable SEO

Now that you have a basic understanding of what SEO is, the next step is using SEO to your business’ advantage. Many businesses, especially small businesses, however, usually do not invest in SEO services because they cannot pay the expensive monthly fee and cannot commit to a contract. That’s why we at UnbundledSEO.com are different. We do SEO services By The Page. This means that you choose exactly what you want done on your website – either a new page, optimizing and updating existing ones, etc. and then our experienced professionals complete it for you. There is no commitment, so if you only want one page done, we can do it. Additionally, you’ll most likely want an affordable price, but not compromise on quality. To put it simply, there is no reason to pay for SEO services at all if you’re not getting desired results. That is why we offer By The Page SEO services, so any business, no matter how small, is able to have quality SEO work done on their website. Here at UnbundledSEO.com, we offer unmatched By The Page affordable SEO services. Many SEO agencies will want a commitment—but we don’t. That is why we are one of the best SEO companies for small businesses. Here are just a few of the variety of services we offer:

  • SSL Certification for Chrome
  • Write and SEO Blog and Web Pages
  • Title Tag
  • Meta Description
  • Schema Mark-up
  • AMP
  • Google My Business Page
  • Social Page

Check out our homepage for pricing.

Contact Us for Unbundled SEO Marketing

Increase organic traffic to your site! Contact us today for your business’s SEO needs. 91% of Google searchers don’t go past page one, therefore, you need to be there. We offer cheap, low-cost SEO services, which is especially beneficial for small businesses. Additionally, By The Page SEO is useful for people who only want a few updates on their website, and don’t want to be stuck in an expensive contract. Maybe you already have a website, or maybe you don’t, but we can optimize and update your website, build you a new one, and do anything else you need. The great thing about our SEO services is that you can pick and choose whatever services best fit your needs, and have it done anytime, without a commitment. Our IT and Content professionals have years of marketing experience, so you can feel confident knowing you’re getting quality, affordable service. Let us show you why we’re the best SEO company out there. Give us a call today at (248) 637-4600 so we can get started on your premium Unbundled SEO plan.

Website Content – How to Improve Your SEO

Currently, having a website that ranks on Google is the best way to get quality sales leads. To do this, you’ll want relevant content on your website that is informative and full of relevant keywords. For this to be effective, however, you’ll need an online content strategy, so your website is optimized and rises to the top of Page One on Google.

Web Content Writing

SEO scrabbleYour digital content is one of the best ways to get a high ranking on Google, but how do you write engaging content? Quality content is informative and answers all the questions that the user is asking. Remember, when writing web content, it’s important to not only write for Google, but for the person who will be reading the page, your potential customer. You may have gotten the customer to the page, but they may not continue to work with you because of confusing or lackluster content. One example of lackluster content is keyword stuffing. You may think that this will improve your SEO, but Google will penalize you for it and it will lower user experience. Therefore, remember to balance adding in keywords as well as increasing the user’s experience when you’re developing content. Both are crucial to having effective SEO and getting the desired sales leads.

Update Website Content Often

SEO scrabble

Updating your content often will show Google that you’re an active site, since Google will lower the ranking of websites that seem abandoned. Additionally, updating and adding content on a consistent basis will ensure your rank stays where it is, and can even improves it. SEO is one of those things that needs to be maintained to have the best results. Creating a blog with posts about industry happenings is a great way to keep adding content and your website updated. Additionally, having a blog that answers your targeted audience questions as well as provides many different content types is a great way to improve user experience as well as SEO.

Title Tags, Meta Descriptions, and Alt Tags

These are a few other places that content is important other than the web page itself. These are much shorter, but inserting keywords and having quality, concise content can improve your SEO ranking.

  • Title Tags–Title Tags can be found at the top of the browser window and as the headline within search engine results page (SERPS). These are usually concise and describe what the page’s content will be. Inserting important keywords in Title Tags will help improve SEO efforts.
  • Meta Descriptions–This is another great place to insert keywords. The length of these descriptions change, but having around 160 characters is a good starting point. The function of a meta description is summarizing a page’s content. These is an important part of getting users to click on your page through the SERP.
  • Alt Tags–These are used to describe media such as videos and images. These allow search engines to locate your page, which is important if you want your page to show up on a SERP.

Other Methods that Improve SEO Ranking

Some other methods that improve SEO Ranking other than content marketing are listed here:

  • Contact Us Page–Pages with contact information and locations are deemed more trustworthy, which can increase ranking on Google. This also increases user experience of your website.
  • Broken Links–Nobody wants to click on a link and then get an error. Having broken links on your website will make it seem that your website is not being kept up to date to Google and decreases the user’s experience.
  • Page Load Speed Google takes page-loading speed into account in their website ranking algorithm. Additionally, users are more likely to leave a site if the pages are taking too long to load. Shortening the page loading time will not only help with SEO efforts but keep potential customers on your site. There are many techniques to increase page load speed, some of which include a clean code, optimizing image sizes and minimizing redirects.

Being an effective marketing strategist is having strong digital content and a developed web page. This will look different in different companies and industries, but no matter what your company does, these SEO tips and tricks will put you on your way to increasing website traffic and getting sales leads. Good luck on developing your search engine optimization strategy!