Website Content – How to Improve Your SEO

Currently, having a website that ranks on Google is the best way to get quality sales leads. To do this, you’ll want relevant content on your website that is informative and full of relevant keywords. For this to be effective, however, you’ll need an online content strategy, so your website is optimized and rises to the top of Page One on Google.

Web Content Writing

SEO scrabbleYour digital content is one of the best ways to get a high ranking on Google, but how do you write engaging content? Quality content is informative and answers all the questions that the user is asking. Remember, when writing web content, it’s important to not only write for Google, but for the person who will be reading the page, your potential customer. You may have gotten the customer to the page, but they may not continue to work with you because of confusing or lackluster content. One example of lackluster content is keyword stuffing. You may think that this will improve your SEO, but Google will penalize you for it and it will lower user experience. Therefore, remember to balance adding in keywords as well as increasing the user’s experience when you’re developing content. Both are crucial to having effective SEO and getting the desired sales leads.

Update Website Content Often

SEO scrabble

Updating your content often will show Google that you’re an active site, since Google will lower the ranking of websites that seem abandoned. Additionally, updating and adding content on a consistent basis will ensure your rank stays where it is, and can even improves it. SEO is one of those things that needs to be maintained to have the best results. Creating a blog with posts about industry happenings is a great way to keep adding content and your website updated. Additionally, having a blog that answers your targeted audience questions as well as provides many different content types is a great way to improve user experience as well as SEO.

Title Tags, Meta Descriptions, and Alt Tags

These are a few other places that content is important other than the web page itself. These are much shorter, but inserting keywords and having quality, concise content can improve your SEO ranking.

  • Title Tags–Title Tags can be found at the top of the browser window and as the headline within search engine results page (SERPS). These are usually concise and describe what the page’s content will be. Inserting important keywords in Title Tags will help improve SEO efforts.
  • Meta Descriptions–This is another great place to insert keywords. The length of these descriptions change, but having around 160 characters is a good starting point. The function of a meta description is summarizing a page’s content. These is an important part of getting users to click on your page through the SERP.
  • Alt Tags–These are used to describe media such as videos and images. These allow search engines to locate your page, which is important if you want your page to show up on a SERP.

Other Methods that Improve SEO Ranking

Some other methods that improve SEO Ranking other than content marketing are listed here:

  • Contact Us Page–Pages with contact information and locations are deemed more trustworthy, which can increase ranking on Google. This also increases user experience of your website.
  • Broken Links–Nobody wants to click on a link and then get an error. Having broken links on your website will make it seem that your website is not being kept up to date to Google and decreases the user’s experience.
  • Page Load Speed Google takes page-loading speed into account in their website ranking algorithm. Additionally, users are more likely to leave a site if the pages are taking too long to load. Shortening the page loading time will not only help with SEO efforts but keep potential customers on your site. There are many techniques to increase page load speed, some of which include a clean code, optimizing image sizes and minimizing redirects.

Being an effective marketing strategist is having strong digital content and a developed web page. This will look different in different companies and industries, but no matter what your company does, these SEO tips and tricks will put you on your way to increasing website traffic and getting sales leads. Good luck on developing your search engine optimization strategy!

How to Hire a Freelance Content Writer | Freelance SEO & Website Development

Need help with content on your website? Want to make certain that the content that is added has been optimized for search engine authority and indexing? Want to have confidence that the page will be found by Google based on its title tags, meta description and alt tags? All of these elements are critical to having your site gain authority with Google, and hopefully catapult it to Page One of Google’s Search Engine Results Page (SERP).

For many businesses, such high-level writing and coding has not been attainable because they lack the budget to hire an SEO company to do this work since most SEO companies require a contract to perform these services. Many of them a long-term contract for at least 12 months.

Now, there are freelance writers available at Upwork.com, UnbundledSEO.com and FreeLancer.com. It has never been easier to get quality freelance writing on short notice for pages or other services. The best part – you can get freelance content writing and website development for your site on a per page or per project basis. Now any type of SEO service is within the reach of any business, whether you own a small business, large business or qualify as an enterprise. Freelance writers. Freelance designers. Freelance website developers are all available on a per page or per project basis at UnbunldedSEO.com, Upwork.com and Freelancer.com.

Upfront pricing is another convenience that comes from relying on freelance writers. It is easy to gauge what your cost will be as the price list for the most common SEO services that freelancers are requested to do are listed on the UnbundledSEO.com website. Conversely, you may post your project and what you are willing to pay on Upwork.com and Freelancer.com, and they will provide you with a quote for their services.

Freelance Writer SEO Services

What SEO services can a freelance writer provide? Here is a short list:

FREELANCER TO WRITE NEW SEO PAGE FOR WEBSITE:

Your website just cannot have opens gaps of space or minimal information. Freelance SEO writers can generate relevant and engaging content that gets your site to rank on Google. This is very common and can be ordered by page count, as well as just an update of a current page that is being rewritten to make sure that it has been optimized to its fullest for search engines. Be sure to ask the freelancer what research they will be using to guarantee that the page has been optimized based on competitive keyword research, and the page count of your nearest competitors. Content writers are entirely ineffective when they are unaware of specific expectations set before them.

Unlike other freelance writing websites, the search engine optimized pages at UnbundledSEO.com will feature this guarantee. Ask the individual responding to your ad at Upwork.com and Freelancer.com if they have access to such keyword and word-count research. Understanding these crucial elements is imperative to your website’s functioning among search engines. It is vitally important to gain authority with Google, for example.

FREELANCE IT WEBSITE PAGES

It is not enough to just write a magnificent and well-optimized page. The SEO content must be tagged for the search engines to find it and read it properly. This is where an IT freelancer specializing in SEO comes in. They are able to read the new content and enter the best researched tags onto the page of the site using their knowledge of source code that is buried in the “back end” of the website. Not only will your website development be bolstered, but the quality of the SEO content will be maximized.

Examples of these tags are title tags, meta tags, and alt tags. In addition, some pages should be optimized for Google’s new accelerated mobile pages technology, or AMP. IT freelance website developers are able to perform these tasks for you on a per page or per project basis. But, don’t just go hiring any freelancer. It would be wise to ask them to provide some pages that they have performed SEO on in the past. Doing so allows you to review their freelance writing capabilities and see how the pages are ranking on a Google SERP.

FREELANCER TO HELP WITH SSL CERTIFICATES

Now, all websites must have an SSL to avoid being shown as “not secure” on Google’s Chrome browser. You can hire an IT SEO professional to help you with this license which will validate your website’s ownership details and provide it some credibility. Since the Chrome browser now has 58% of the worldwide market, this is a must for any website, and, here again, the SSL, or secured socket layer, can be acquired for your website by an IT SEO professional at Freelancer.com, Upwork.com or UnbundledSEO.com

We hope that a review of these SEO services that can be performed by a freelancer, and save you money on website development, has been helpful. As more and more advertising agencies and more and more foreign web developers flood the U.S. market with claims of expertise, it is wise to investigate whom you are hiring as a freelancer, and if their work is up to the standards necessary to gain authority with Google, the #1 search engine in the United States and the world. Then they may be able to provide you wait beneficial freelance content writing.